Daniel Cave

Profile

With 24 years experience in the Media industry, Daniel possesses an in-depth knowledge of the TV marketplace and how Research insight can deliver commercial objectives. Areas of expertise include a detailed understanding of BARB as a currency, developing bespoke tools or research projects and using other relevant market research sources to deliver strategic and business objectives. Skilled at prioritising and delegating work, meeting agreed targets and deadlines. A skilled communicator who has considerable experience of taking an active role on industry committees.

Specific Experience and Knowledge

• Has a comprehensive understanding of BARB with many years experience of using the data, understands TV viewing behaviour from a commercial, competitive and strategic objective.
• Possesses a detailed knowledge of the technical processes of BARB, the recruitment of the panel, its maintenance and statistical control, the collection of the data and its daily delivery to the industry.
• Has been a committee member of several industry committees (e.g. BARB)
• Has commissioned and managed ad-hoc qualitative and quantitative research projects from many leading research suppliers (e.g. Kantar, RSMB, Continental, SPA and YouGov)

Business Strategy

• Involved in many business strategy projects, in particular regarding increased distribution. (e.g. launching new channels, new platforms etc)
• Critically involved in projects that assess the impact of regulatory changes (e.g. changes to COSTA and CRR)
• Represented Channel 5 on a Pan European RTL research group, a forum for sharing research and best practices around the RTL Group.

Team management and development

• Managed a highly motivated group of people providing compelling Research and insight to help maximise the success of TV airtime Sales.
• Experience of all areas of team management including leadership, development, training and recruitment.